Designers with a Point of View

ViewPoint is a full-service sales and marketing company with a point of view. We work with designers and retailers to both maximize sales and bring brand awareness to the luxury market consumer—and we’re with you every step of the way. Rather than simply providing valuable service, ViewPoint aims to be a true partner in helping you grow your business and build your brand.  Acting as a sales and marketing division to many prestigious designer collections, ViewPoint has been at the forefront of some of the best-performing collections in the category.

Our Approach

So how does it all work? It starts with research and market analysis. By analyzing distribution channels, retail customers and the competition, and defining the brand’s personality, ViewPoint creates a comprehensive plan that differentiates each designer’s unique brand.  We ask and answer the questions that get right to the heart of the matter: What are the designer’s strengths? What drives consumer preference? Which retailers are the best fit for which designers? We focus on innovation. It must be new, fresh and exciting. Standing out in the crowd is the primary objective. Setting the trend is the ultimate goal. And timing is key: knowing when to go to market with a particular line is as important as the introduction itself.

The Synergy

Designers make a statement through their work. And ViewPoint’s strong alliance with upscale specialty and jewelry stores is critical to continued success. Many of the industry’s leading retailers, including Saks Fifth Avenue, Barneys New York, Neiman Marcus and Bergdorf Goodman, look to us to bring new, exciting designers with solid structures to market. We bring designers and retailers together in a mutually rewarding partnership, giving both the benefit of our unique expertise. The result?  High-end consumers who know and love—and buy—our brands.